Visual art meets AI-powered creative intelligence

Visual art meets AI-powered creative intelligence

RAD AI is proud to announce that we are launching a new, first-of-its-kind product, RAD Visual Arts, in partnership with LNDMRK, today’s most elite visual arts agency.

Best known as the producer of Mural, the world’s largest street art and music festival, LNDMRK counts partners such as Apple, Nike and Porsche among its clients. Now we’re partnering with them to combine their best-in-class visual arts marketing services with our industry-leading ROI-based influencer technology.

By combining the best of visual arts marketing and cutting-edge innovation, RAD Visual Arts provides our clients with unprecedented opportunities to harness the power of visual media. RAD Visual Arts enables brands to collaborate with best-in-class creatives to develop unique products, cultural moments, content and community. Read on to learn how RAD Visual Arts can bring your brand a whole new dimension of cultural activation, turning your marketing into world-class art.

Courtesy of @Gawx Art and @NordVPN

Differentiating brands that care about authenticity

Authentic brands are who they say they are. Their company values, passions and vision shine through in everything they say and do, from their advertising campaigns to their products to the way they treat their customers. They don’t say one thing and do another. Their customers know they are real and not fake.

Authenticity is a vital component to influencer marketing success. Influencers have huge followings because their customers share their passion, identify with them, and trust them. This trust carries over to the brands they partner with. When an authentic influencer endorses a product, their followers value their recommendation.

But when authenticity is lacking, so are the influential values ​​offered to partners. If the audience doesn’t trust the influencer, the distrust is transferred to your brand. Without authenticity, influencer marketing will backfire.
RAD AI collaborates with today’s most advanced brands, partners and visual artists to develop authenticity through authenticity. Our collective extensive knowledge of the global art scene provides unparalleled access to today’s most sought-after artists, producers and creatives—key thought leaders such as:

Each of these artists has a large number of devoted followers who eagerly await their next creation. Through our first-of-its-kind partnership with LNDMRK, we’re helping artists and brands meet this expectation by promoting custom, unique art integrations delivered through brand-specific marketing campaigns. Expresses the uniqueness of each artist and brand. This turns each artistic production into an authentic, unique creative event that is culturally relevant to society and financially rewarding for brands.

Courtesy @DonnaAdi and Nestle

Powered by artificial intelligence, Visual Art delivers ROI with creative intelligence

How can we make a best-in-class approach to visual arts marketing even more effective? Through artificial intelligence optimization. Through our partnership with RAD Visual Arts, cultural moments now meet data science.

RAD AI brings the same data-driven ROI standards to visual arts marketing that we’ve introduced to other segments of influencer marketing. Before RAD AI revolutionized the industry, influencer marketing decisions were based on intuitive guesswork rather than objective data.

Unlike other paid advertising media, influencer marketing suffers from a lack of standardized key performance indicators, data collection guidelines, and analytical tools. KPIs vary widely from platform to platform, leaving results open to subjective bias. Data from one platform may be oversampled, while relevant data from other sources is overlooked. Inconsistent measurement standards and biased data entry distort data analysis and produce misleading results.

Because of these limitations, decisions about influencer selection, audience niches, and content strategy often end up based on incomplete data sets. Unscrupulous marketing agencies and influencers take advantage of this situation, showing irrelevant KPIs that do not translate into real ROI.

RAD AI solves this by bringing data-driven standards to ROI-based influencer marketing. Our proprietary AI platform leverages over 600 API connections to deliver unbiased creative intelligence that informs campaign concepts, content production and influencer selection. This enables better ROI across the entire marketing mix in a transparent, scalable way.

Our commitment to authenticity starts with our API partner Reddit. As most of us know, Reddit prioritizes authentic conversations between real people sharing their honest experiences, opinions, and feelings. This makes Reddit especially relevant for marketers trying to better understand their target audience and the messages they care about most. .
Reddit is one of the 600+ API connections we use as a resource for creative intelligence in action. Some of our partner links include Google Analytics, TikTok, Meta, Twitch, YouTube and more.

Our state-of-the-art artificial intelligence and analytics methods pinpoint the most important information for our clients and their campaign goals. This allows us to make customized, data-driven recommendations about which audience to target, what type of content strategy to use, and which influencers to work with. We update our recommendations in real time as campaigns evolve to reflect incoming new information.

This data-driven approach delivers predictable results and measurable ROI. We guarantee our results because we know that the decisions we recommend to clients are based on data, not guesswork. Our innovative approach transforms influencer marketing from intuitive campaign solutions to measurable, ROI-based science.

Courtesy @RicardoCavolo

Combining ROI-based AI with best-in-class visual arts marketing

What do you get when you combine world-class visual arts marketing with a data-driven approach to influencer marketing? By combining these two winning ingredients, RAD Visual Arts helps marketers leverage ROI-based decision-making for the world’s most talented visual artists.

Marketers can now:

• Define campaign goals in terms of measurable KPIs
• Specify ideal audience personas by compiling data from over 600 APIs
• Determine which world-class visual artist is the perfect fit for your target audience
• Determine which content perfectly matches your audience’s preferences
  Work with world-renowned visual artists to develop unique, authentic artwork that engages audiences with your brand
• Measure your campaign performance against historical benchmarks
• Improve your campaigns by incorporating audience feedback
• Optimize your visual influencer marketing spend based on measurable results

In short, you no longer have to guess which visual artists to partner with, which audience to target, and what type of content to create.

Marketing as Art: Creating Cultural Moments and Communities through Collaborative Content

By applying AI-informed creative intelligence to visual art marketing, RAD Visual Art gives marketers the key to unlock the power of art for their brand. Marketing campaigns are now becoming cultural moments that build communities around shared values ​​and passions expressed through unique products and content.

We’re here to help you shape your next cultural moment while meeting your campaign goals and KPIs. Contact us to discuss how RAD Visual Arts can help you leverage the best-in-class art and AI marketing power.