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Viral moments on TikTok indirectly reveal what your users are resonating with the most and why. However, the reality of specifying “why” can be elusive.
By analyzing more than five billion data points, RAD AI has identified some consistent content patterns that mark successful TikTok influencer campaigns, and we love to share.
Timing can be one of the trickiest tricks that often separates a TikTok hit from a near miss. The right meme at the right time can bring your brand viral fame. But if you miss your moment, by the time you start launching your influencer marketing campaign, the meme you’re trying to ride might be fifteen minutes old.
Highly engaging TikTok moments don’t directly teach you the art of virality. What they really teach you is how users interact when primary interest is combined with secondary interest in content. It is this combination that holds the potential to create evergreen viral content. The science of TikTok viral marketing is identifying content opportunities and then delivering your brand to that cultural moment.
But how can you track content patterns with viral potential? What defines the nuances of a viral TikTok moment? How are marketers learning about the creator’s journey to partner with the next trendsetter? And the biggest question is, how can you use TikTok viral moments to drive quantifiable better influencer marketing?
Until now, getting the answers to these questions right has been a matter of chance and luck. TikTok viral marketing consisted of jumping on trends and hot topics reactively rather than proactively.
Ah yes, but times have changed. AI-based creative intelligence makes it possible to generate predictable, consistent ROI from TikTok influencer campaigns. By proactively using persona-based creative intelligence – we actually cracked the TikTok viral code. Marketers now have the ability to track patterns and ROI on TikTok campaigns, allowing influencers to generate consistent, measurable results.
In this blog, we’ll discuss how to leverage viral moments with AI to create quantifiable high-impact marketing content. We’ll show you exactly how to turn your mediocre influencer marketing efforts into culturally relevant viral moments on TikTok.
To illustrate TikTok’s virality in action, we look at the example of a TikTok influencer marketing campaign featuring Canadian rapper Drake and Instagram creator Max Goodrich’s meme Mr. Best.
We’ll break down what goes into a TikTok viral moment and what it takes to turn that moment into a successful influencer marketing event. We’ll reveal the proven, data-driven method RAD AI uses to deliver successful TikTok influencer marketing campaigns by connecting the right creators with the right viral content strategy.
To illustrate the anatomy of a TikTok viral moment, let’s look at a recent example from Drake. Philadelphia photographer MirShotEm The meme started in June 2022 when he posted Instagram video having drake A A dance battle with Philadelphia rapper 2Rare In a club in Miami, when they were shooting a music video for Drake’s song “Sticky” – When Drake dances, he licks his fingers and takes his hand away from the screen momentarily.
This sparked a steady stream of rumors and memes speculating about what Drake was doing with his fingers. Instagram creator Max Goodman, known for adding comedic special effects to videos, took the meme’s viral momentum by posting a TikTok video in January. “POV: You’re in the club with Drake”.
In the edited video, the rapper can be seen digging his fingers into Goodman’s drink, snorting and banging the cup. Goodman commented on the video: “Why is he so violent?[?]”So far, this video has over 4.4 million likes, 23,300 comments, 421,900 favorites and 167,300 shares.
In March, Goodman followed up on his original video edit to promote an influencer marketing campaign for Cash App, a mobile payment service that sells tickets to Drake concerts. The new video was called“POV: Drake Guarantees Cops Tickets for His Tour Via Cash App Presale”. In this version of the video, instead of dipping his fingers into Goodman’s mug, Drake grabs his cellphone, presses a button to buy tickets to his concert through CashApp, hands the phone back to Goodman, and slaps him.
Goodman commented, “Wow Drake, thanks for the help, but it’s been a while. Make sure you get early access to the ‘It’s All A Blur Tour’ with your Cash App Card during the Cash App Presale.” He followed that with a link and hashtag to buy tickets. The new version of the video has so far garnered over 206,300 likes, 700 comments, 10,600 favorites and 4,600 shares.
To put CashApp’s influencer marketer campaign results into context, TikTok uses an algorithm that helps promote videos in a user’s feed based on their profile and behavior, including videos they like, comment on, share and follow.
Every time a TikTok user linked someone who posted an original MirShotEm video or a derived meme, it increased the likelihood that Goodman would see new original content. This multiplied the impact of Goodman’s own Cash App video many times over.
The result is an influencer marketing success for CashApp. Simply put, the TikTok algorithm recognizes that people want to see content, and the creator is smart by integrating a brand deal into this viral/cultural moment. Even more exciting, world-renowned creator @MrBeast recreated the same viral moment with extraordinary results.
What does it take to turn TikTok videos into viral moments that drive impactful marketing campaigns?
First, you need an original video that has viral momentum or has the potential to do so with a push. Sometimes it happens organically, and it can also be systematically planned.
Of course, if you have a famous celebrity like Drake on your team, or if you work with professional creators like Max Goodman, you can create a compelling viral video. That said, most of us don’t have that luxury, so let’s move on.
Next, the original video should be targeted to personas that align with your brand and purpose. Identifying your brand’s primary or secondary interests will ensure content resonates with your target audience.
Professional advice*
Use RAD’s social listening capabilities to discover patterns and create AI-informed personas that span categories, topics, and interests.
In the above example, we can see that many conversations are happening in the TikTok comments. MirShotEm’s original video of Drake achieved viral momentum before @MaxGoodman recreated the moment. Videos 2, 3 and 4 were destined to be hits before they were made.
Goodman’s original edit of Drake’s video took an existing cultural wave and created a new viral meme. Additionally, Goodman’s second edit for CashApp created a meta-meme that builds on the momentum of previous waves. We learned how to validate buyer personas in our first two video interactions, and like magic, sponsored video content works like a charm, profitably.
During the CashApp phase of the viral trend, a third essential element was added to the mix. At some point in the process, whether in the original video or in subsequent videos, the campaign must link the video to a marketing message that reaches the video’s audience segment.
To achieve monetization goals, a marketer must know which audience segments will resonate with a cultural moment. If this information doesn’t exist, then marketers are honestly guessing.
RAD AI helps brands achieve viral TikTok success by leveraging the combined power of data, artificial intelligence and human intelligence – 600+ API connections pull data from an unparalleled range of sources, including TikTok, Meta and Reddit. The insights we collect from these platforms are leveraged to create award-winning, culturally relevant content on TikTok.
Here’s how it works:
Step 1: Define campaign goals, targets, and timelines
We start by setting measurable goals, benchmarks and a schedule to guide your campaign performance. During our discovery process, your Client Success Manager uses RAD AI to identify the optimal creative strategy, and set quantifiable performance goals.
As you progress through our onboarding process, we use measurable KPIs to establish benchmarks based on your historical content performance. Your campaign goals are transformed into a clear road map, marked with predetermined goals and a schedule.
Step 2: Build an AI-aware workforce
After approving your campaign goals and metrics, we use our proprietary data resources to create AI-informed personas that represent your target audience. We collect over 26 million daily Reddit conversations with TikTok and our 600+ API connections to get insights for your target market. We help you understand what your customers and competitors are doing, why they’re doing it, when they’re doing it, how they’re doing it, and who they’re doing it with.
Step 3: Confirm the creative strategy
With a personal set of your audience, we develop a creative strategy that fits the market you are trying to reach. Focusing on who your audience is in relation to your marketing goals, we use our AI-based data analysis to determine what your audience cares about most, why they are relevant to your campaign, and where and when to post content. to achieve them.
Using this on TikTok, we’ll let you know if the TikTok platform is the right place for your audience, what types of videos they watch, what video lengths they prefer, who they follow and what they like.
With this information, we recommend a TikTok content strategy that is optimized for your specific audience. With your consent, we validate a strategy that matches your campaign goals.
Step 4: Recommend growth phase developers
Once we’ve decided what type of content you need to create to achieve your goals, we compare influencers and KOLs. Using our AI, we identify the top 1% of KOLs and influencers that align with your goals, audience personas, and creative strategy.
Through our platform, clients manage talent referrals and content approvals. Quality assurance and FTC compliance reviews are also conducted before any content is published.
Once your content is ready to go live, we’ll help you distribute it. We help you scale your content, manage your assets, and adapt your content for paid amplification.
RAD AI brand partners get quantifiable better performance and greater ROI from AI-informed campaigns.
We’ve worked with brands across a wide range of industries, from media and entertainment to finance to consumer packaged goods and toys. No matter what industry you’re in, we can help you achieve predictable, profitable influencer marketing results. Check out the RAD AI case study here.
You don’t have to wait for TikTok viral moments by chance or accident. Use our AI-informed personas to connect with the right influencers and KOLs who can help you create your own viral trend or ride existing moments to influencer marketing success.
See the demo version To see our solution in action, Or contact a team member today Discuss how we can help you take your influencer marketing to the next level.
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