The value of Reddit data and influencer marketing

The use of influencer marketing solutions (IMS) has exploded and now accounts for 25% of influencer spending by brands. Forrester. This forces marketers to make sure they are getting the most out of their investment.

Despite this, many brands still struggle to measure their influencer marketing efforts. This is usually because they don’t have access to the right information to properly evaluate the value of influencer marketing programs.

Reddit data unlocks authentic influencer insights

At RAD AI, we believe that impactful marketing campaigns should enable brands to reach highly targeted and engaged audiences. We use our 600+ API-based data connections with platforms like Reddit to build a complete picture of the dominant personas driving the conversations that matter to brands and their campaign goals.

Our AI uses this information to understand what your campaign’s target audience is most interested in today and how they will feel about your message. This ensures that the final content delivered by your chosen influencers will truly connect with your target audience. If managed effectively, this strategy can be maintained at scale to ensure that your campaigns possess the most critical attribute for influencer marketing success: content authenticity.

Too often, evaluating influencers and campaigns is reduced to a guessing game, with little understanding of what content actually delivers the ideal results. As a result, influencer marketing is viewed as a “checkbox” rather than an effective marketing tool with measurable ROI.

By using Reddit as an API partner, we tap into authentic communication and gain insights that would be hard to get through other means. This allows for more personalized, relevant and effective influencer marketing campaigns.

Generative AI with Reddit’s Human Touch

The recent rise of generative artificial intelligence promises to make incredible digital content radically cheaper to produce. However, artificial intelligence is sometimes used at the expense of the authentic, human feel that really makes content resonate with audiences. Of course, while the best conventional influencer marketing programs offer a high level of authenticity, they often have expensive content creation costs..

But there is a way to combine the automated efficiency of generative AI with the authenticity of the human touch. RAD AI uses its technology and personalized approach to combine human authenticity with the optimization benefits of artificial intelligence to transform the influencer marketing space.

RAD AI uses an innovative end-to-end process to solve many of the problems that plague conventional influencer marketing programs. First, RAD AI ensures that all of its influencer campaigns have a consistent level of intuitive and quantifiable return on investment to match and often exceed ad buy fees.

RAD AI innovations don’t stop with this industry yet. The platform continues to solve another major problem. Biases in influencer marketing decisions often go unnoticed, ultimately reducing the brand’s long-term value. RAD AI uses artificial intelligence technology to remove any potential bias from the creative decision-making process.

Finally, RAD AI uses state-of-the-art machine learning techniques optimized for top-down influencer marketing. This requires a quantum leap from other providers who are still using decades-old approaches and systems. By combining measurable ROI, unbiased decision-making and cutting-edge machine learning, RAD ensures that your final campaign and content will always hit the mark.

Content authenticity capabilities

Reddit is so often misunderstood. As a result, it is rarely considered a core part of a brand’s influencer marketing strategy. “Reddit? The one with the cat memes, right?” This is something we are still figuring out. But RAD AI has a completely A different perspective.

Early in our evolution, we realized that Reddit was much more than a platform for discussion and community building. Reddit has over 430 million monthly active users and over 1.7 million communities (“subreddits”). Most importantly, Reddit offers a highly diverse and vibrant audience that brands can connect with and leverage if A marketer understands how to manage on this unique platform. Let’s dive deeper into the potential of using Reddit data for influencer marketing:

Reddit shows what communities care about

In theory, using the pulse of the community to launch an influencer marketing strategy sounds great. In practice, you may be skeptical based on the current state of the influencer marketing industry. Influencer marketing today is full of inconsistent, sometimes misleading, information. Our technology is designed to fundamentally solve these problems, providing marketers with transparent, data-driven insights that deliver quantifiable ROI.

One way to do this is by using a key feature of Reddit: its unique up/down vote system. This allows users to promote the content they find most valuable. RAD AI uses this sentiment to understand what your brand’s target customers care about most. This insight helps you craft a creative strategy that appeals to your prospective customers.

Redditors engage in more than 350,000 individual conversations every day. Done right, these conversations offer a wealth of insights that can be used to inform brand content and creative strategy when developing influencer campaigns.

Case study: Roman health

Roman, a brand under the Ro umbrella, came to RAD AI to seek quantifiable brand awareness and improved sentiment among new audiences unfamiliar with its products. Roman felt they needed more than biased personal opinions about the right creative strategy and influencers to reach their campaign’s target audience and consumer profile.

We began by evaluating the effectiveness of the novel’s historical content on ownership and social channels. We used our proprietary AI to process 2.5B data points prior to the campaign, including aggregated data from Reddit and the other four major social networks.

Results

The campaign saw 68 unique pieces of content created using our ‘Creative Intelligence’ approach. After 152k total engagements, the campaign achieved 3.7x ROI across organic, paid and branded channels, while saving 681+ hours of labor. Here’s what our client had to say about the results:

More results:

• Improving Instagram engagement from .08% to 4.03%.
• Improvement in TikTok engagement from .09% to 5.27%.
• Increased website traffic by 22.04% and sessions by +10.57%.
• Delivering 71 pieces of unique content, 2.1M AI-informed impressions and 97,070 engagements.

Stop guessing at influencers

RAD AI (Remove All Doubt) is the world’s first artificial intelligence technology that delivers ROI-based creative strategy for influencer marketing. Our proprietary solution leverages Reddit’s 600+ API data connections to deliver unbiased creative intelligence, influencer recommendations, and campaign strategy.

Our clients can expect:

• Quantify performance ROI

• Hundreds of hours have been saved on content creation

• Measurable reduction in content production costs

• Persistent scales in the top decile

We help your brand discover influencer marketing with creative intelligence and insights that deliver unparalleled performance that your entire team will understand. Contact us Schedule a demo to see how we can help you use Reddit ideas to achieve your influencer marketing goals.