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    The Business Case for AI: A Review by Consumer Contact Week Conference and Journal

    5 June 2023No Comments2 Mins Read

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    “Stop using artificial intelligence.”

    That’s how Dr. Kavita Ganesan, an AI expert since 2005, begins her book, The Business Case for Artificial Intelligence. In a refreshingly straightforward tone, Ganesan continues to break the news that, yes, you should probably reconsider using AI, and no, it doesn’t have to be that difficult or expensive.

    While AI is an essential tool for businesses to stay competitive, many are concerned about the investment and the results – what if I’m using AI to solve the wrong problems? Can it really take away my job or the jobs of my employees?

    Ganesan is a stark but persuasive voice in a field filled with similar questions. “These concerns are real,” he says, before describing exactly what to do to alleviate them. Throughout the book, Ganesan tells you where you can use AI, how to prepare your organization for it, how to invest in the right AI capabilities, and how to measure the success of your AI initiatives, making it almost as easy.

    The book does not deal with technical language or AI-specific jargon that a CS professional may not be familiar with. Ganesan frames AI, a topic that many find unapproachable and a bit overwhelming, but Even the least tech-savvy person can grasp it.

    Ganesan does AI sounds not only less intimidating, but ultimately valuable to CS teams in any sector. He explains that there is an incomparable allure for consumers when the experience is personalized, and the world’s most successful companies have harnessed the hyper-personalization that only AI can deliver.

    The business case for AI is Perfect for AI fanatics and AI skeptics. From defining AI and its various forms to explaining how companies should approach AI to see the results they want, Kavita Ganesan’s no-fluff book helps ease the AI ​​conversation.

    The business case for AI is Perfect for AI fanatics and AI skeptics. From defining AI and its various forms to explaining how companies should approach AI to see the results they want, Kavita Ganesan’s no-fluff book helps ease the AI ​​conversation.

    CCW Conference & Magazine

    Original source: CCW digital

    The AI ​​Strategy Book

    Get your copy today!

    Whether you want to launch your AI strategy, manage your AI initiatives for better results, or simply find inspiration for your AI and machine learning applications, the Business Case for AI is your blueprint for AI success.

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