Putting ROI-based influencer marketing to work

Part 3 of 3: Putting ROI-Based Influencer Marketing to Work

in part 1 In this series, we’ve looked at what’s wrong with how influencer marketing is done today, looking at how the underuse of data is driving guesswork instead of measurable results.

in part 2We’ve revealed how RAD AI’s creative intelligence platform powers a new, data-driven way to do influencer marketing, delivering the same kind of measurable ROI you’d expect from other performance-based marketing.

In the final part of this three-part series, we’ll walk you through the steps RAD AI uses to put data-driven influencer marketing into action.

What process does RAD AI use to deliver measurable influencer marketing results? The overall process is divided into four main steps, which are performed before, during and after your campaign:

Step one: Set up the campaign

We start by collecting and analyzing relevant data to generate the personas you need. Our personal information provides us with the information you need to optimize your content, influencers, and determine the appropriate influencer delivery for your audience.

Step Two: Benchmarking

Next, we evaluate six months of historical performance data from your social channels and web properties. This creates an objective, solid basis for comparing your performance to RAD AI results.

Step Three: Report and Improve

As your campaign develops, our KPI tracking helps you monitor important indicators such as social engagement, conversions and follower growth, and web traffic spikes. You can see exactly how your investment affects your bottom line.

Our reporting feedback loops empower you to make adjustments that optimize your performance. We provide business intelligence you can use to improve paid advertising results, engagement rate and quality, impressions and reach.

Feedback mechanisms built into our methodology help ensure that your influencer marketing campaigns lead to continuous, incremental and steady improvements in your ROI. If you follow our recommendations, you can expect success in the top 10% of influencer marketing campaigns.

works? Creative Intelligence Influencer Marketing Success Stories

How well does the RAD AI approach to influencer marketing work? As a case study, we looked at twelve months Our clients’ performance in the entertainment industry is one of the industries we serve.

Our research analyzed 397 unique pieces of AI-informed social media created by 63 different creators. For benchmarking, we compared organic impressions and engagement to the results of our AI-informed counterparts for four of our clients. The results were decisive and dramatic.

For total content, 17.3 million organic impressions were generated for 640,000 engagements, an engagement rate of 3.7%. For AI-informed content, 6.8 million impressions generated 754,000 engagements, an 11% engagement rate. Overall, AI-informed content outperformed benchmarks with a 197% increase.

This is one example among many case studies. Our client base spans industries ranging from healthcare and e-commerce to B2B sales and financial services. On average, influencer marketers using RAD AI solutions enjoy a 3.7X increase in ROI for organic, paid and brand-owned channels. That translates to over 600+ hours of labor saved per campaign and a 300% savings on content creation costs.

As it shows, when you compare the performance of AI-informed influencer marketing to old-school performance, the results aren’t even close. Creative intelligence beats manual methods hands down.

Influencer Marketing ROI – Remove All Doubts

Old fashioned influencer marketing methods leave you guessing about your results. RAD AI’s next-generation creative intelligence platform removes all doubt about your ROI by combining the latest artificial intelligence with today’s widest range of influencer marketing data.

We collect data from Reddit and 600+ API connections. Our comprehensive data scope gives you 360-degree insight into how to connect your target audience with the right influencers, messaging and content for your campaign.

We provide the insights you need to define data-driven goals and benchmarks for your influencer campaigns. Our reporting tools keep your performance aligned with your goals, providing objective feedback you can apply to improve your KPIs for more impressions, higher engagement and more profitable ROI.

We deliver a 300% average improvement in productivity and a 92% average increase in content effectiveness while doubling the ROI for our recipients. Fortune 500 brands like UBS, Condé Nast and Accenture depend on us to deliver results for their influencer marketing campaigns. Contact us to schedule a demo and see how we can help you achieve your influencer marketing goals.