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Source: Google Trends
Figure 1. Interest in no-code platforms.
In recent years, the concept of “no-code” has become increasingly popular (see Figure 1). No-code platforms have quickly become an essential tool for businesses looking to stay competitive in an increasingly digital marketplace. They offer firms a way to create digital solutions without programming experience.
This article explores the potential effects of No-code on Customer Relationship Management (CRM) and how businesses can use it to their advantage.
What is no-code?
The term “no code” refers to the development of software applications without the help of typical coding or programming languages. According to Gartner, by 2025, 70% of new applications created by enterprises will use low-code or no-code technologies, down from 25% in 2020.
By dragging and dropping pre-built components, users can build and customize apps using these platforms’ easy-to-use visual interfaces. Because no coding is required, these platforms enable businesses to quickly build, test and deploy solutions to match their specific needs without extensive coding skills.
Advantages of no-code in CRM
1- Unlimited customization
Without the constraints of pre-built solutions, no-code platforms allow businesses to develop custom CRM applications that fit their specific requirements and workflows. Because code-free platforms are fully customizable, they can help companies optimize operations, increase efficiency and improve customer experience, allowing users to customize their own CRM system.
2- Improved User Interface (UI)
No-code CRM platforms provide user-friendly interfaces that are intuitive and easy to use for non-technical individuals. It enables businesses to create applications with visually appealing and customer-centric user interfaces, thereby increasing user adoption and providing employees with quick and easy access to the information they need.
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3- Automation of repetitive tasks
Building a code-free CRM can help companies automate repetitive tasks, freeing up time and resources for employees to focus on more strategic efforts. Code-free platforms can significantly increase an organization’s productivity and efficiency by streamlining workflows and reducing labor-intensive tasks.
4- Reduced downtime
By empowering non-technical users to make changes and develop applications without the need for complex coding, Ucode platforms significantly reduce development and deployment time. In addition, no-code solutions offer seamless integration and enable real-time updates, ensuring CRM systems are always up-to-date and functional. As a result, businesses can maintain seamless and efficient CRM operations, minimizing any potential disruptions that could affect customer relationships and overall productivity.
5- Better team alignment
Code-free platforms can facilitate collaboration between different departments in an organization, such as marketing, sales, and customer support. By creating custom applications that integrate with their CRM systems, employees from different departments can work together on common projects, access real-time customer data, and communicate more effectively.
6- Reducing errors and solving simple problems
No-code CRM platforms reduce the likelihood of errors from manual coding and complex development processes. With a visual, drag-and-drop interface, business users can create and modify applications with greater precision and ease. In addition, code-free platforms often include built-in error detection and troubleshooting capabilities that help identify and resolve issues more quickly, further reducing the potential for production disruptions.
Key features of no-code platforms
Drag and drop interface: Code-free platforms often provide a user-friendly, visual interface that allows users to create applications by dragging and dropping elements such as forms, buttons, and text fields onto the canvas.
Pre-built templates and components: No-code platforms provide pre-built templates and components that can be easily modified to meet specific requirements, speeding up the development process.
Visual Workflow Builder: No-code solutions allow users to create and manage complex processes without writing any code, using a visual builder to design and automate workflows.
Source: Flokzu
Figure 1. An example of a code-free visual workflow.
Data management and integration: Built-in capabilities for managing and integrating data from a variety of sources, such as databases, APIs, and third-party applications, are often offered by backend platforms.
Collaboration and access control: No-code solutions often come with tools to control user privileges, roles, and collaboration to ensure that only the appropriate users have access to the right resources on the platform.
Responsive Design: Users can typically develop applications using no-code platforms, which ensure that applications function properly on different devices and screen sizes.
Security and Compliance: No-code platforms place a high priority on security and compliance, offering built-in solutions to protect data, control user access, and ensure industry-specific regulations are met.
Application hosting and deployment: No-code platforms often come with app hosting and deployment options, making it easy for users to run and manage their own solutions.
Analytics and reporting: Many no-code solutions come with integrated analytics and reporting capabilities, allowing users to track critical metrics such as application performance and user engagement.
Top 7 Reverse CRM Use Cases
1- Automation of the sales process
Code-based CRM systems often involve complex coding and reliance on IT support for changes. With code-free platforms, sales teams can easily build custom applications that enhance CRM sales processes, such as automating lead qualification or simplifying sales forecasting.
2- Leadership and capacity management
No-code platforms can help businesses automate and streamline the lead and opportunity management process by creating custom applications that integrate with CRM systems. For example, businesses can create apps that automatically qualify leads based on specific criteria, or use machine learning algorithms to prioritize opportunities based on their likelihood to convert.
3- Stages of the custom sales pipeline
No-code platforms allow sales teams to create custom sales pipeline stages that fit their unique sales processes. With a customized sales pipeline, teams can better manage their leads and opportunities and gain more accurate insights into their sales performance. In contrast, traditional CRM systems may require coding expertise or IT support to modify pipeline stages.
4- Personalized marketing campaigns
Traditional CRM systems often require IT support to make changes, leading to long implementation times and limited customization options. No-code platforms allow marketing teams to build custom applications for CRM systems without the need for coding expertise, resulting in faster implementation and greater flexibility in designing and executing personalized, multi-channel marketing campaigns.
5- event management
Event management can be simplified using code-free platforms by creating custom applications that integrate with CRM systems, simplifying event planning, registration and attendee tracking.
6- Custom reporting and data visualization
Traditional CRM systems often require coding skills to create custom reports, which can be time-consuming and limit the availability of valuable information to business users. No-code platforms allow non-technical users to create custom reports and data visualizations based on CRM data, promoting a data-driven culture within the organization.
7- Location Based Services
Code-free platforms enable businesses to build custom applications that include location-based services such as mapping customer locations, optimizing sales routes, or visualizing regional sales performance. In comparison, traditional CRM systems may require coding expertise or third-party tools to integrate location-based features.
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