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Marketing Evolution has launched its new app, ‘Scenario planning and media elevator reporting for marketing cloud intelligenceSalesforce on the AppExchange. The app allows users to access privacy-compliant, person-level media exposure for all channels and markets.
Decision Foundry, a top-tier and award-winning Marketing Cloud Intelligence provider, has been selected as Marketing Evolution’s preferred implementation partner, further customizing the Scenario Planning and Media Lift app based on clients’ vertical and specific business needs.
“Decision Foundry is a rare business partner that understands the challenges of cross-media measurement and analytics while offering deep expertise in building business-critical Marketing Cloud solutions,” said Stephen Williams, CEO of Marketing Evolution.
“We chose to bridge the gap between technology, delivery and measurable business impact. As Marketing Evolution’s preferred implementation partner, we help customers move from what happened before to what to do next,” said Ross Jenkins, Salesforce Marketing Cloud Champion and CEO of Decision Foundry.
Salesforce’s Intelligence platform provides enhanced AI-based tools for Marketing Cloud deployments, adding detailed plans and insights to help marketers improve media performance and effectiveness. Marketing Evolution extends these native capabilities to marketers with a privacy-relevant persona-based attribution platform for improved planning, channel synergy understanding, optimization and recommended actions.
“Marketing Cloud Intelligence has become smarter as marketing evolves. The integration of MCI’s data aggregation capabilities and Marketing Evolution’s Scenario Planning & Media Lift Reporting application significantly increases the potential value of every customer interaction. These are the kind of bold, decision-support tools marketers need to understand their (actual) contribution, drive growth and drive experimentation,” said Ross Jenkins, CEO of Decision Foundry.
About the decision foundry
decision foundry is a certified independent software vendor, managed services provider, and certified award-winning Salesforce Marketing Cloud integration partner. Decision Foundry closes the gap between data availability, platform adoption and business impact. Our global, Salesforce Marketing Cloud consulting services include CDP, account, engagement, personalization and intelligence integration.
About the evolution of marketing
The evolution of marketing Enables customers to boldly navigate the media buying frenzy, boost their marketing strategies and increase ROI. The scalable technology and proprietary machine learning algorithms behind the flagship MEVO platform are backed by Nobel Prize-winning research, designed by marketers and at scale. Using MEVO, marketers can confidently chart their course with attribution insights and actionable investment strategies, cut costs from their budgets, and make better decisions, faster.
About the Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to create, sell and grow in whole new ways. With more than 7,000 listings, 10 million user installs, and 117,000 peer reviews, AppExchange connects customers of all sizes and industries with ready-to-install or custom apps and Salesforce-certified consultants to solve any business challenge.
Salesforce, AppExchange and others are trademarks of salesforce.com, inc.
About Salesforce Marketing Cloud Intelligence
MCI is Salesforce’s analytics platform built To help marketers optimize spend and customer engagement with unified performance data, automated reporting and cost-saving AI insights.
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