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Marketing Evolution clients can now benefit from a harmonized, single source of truth data, accelerating access to market/media mix, attribution and planning insights.
New York, March 1, 2023 – Marketing Evolution announced today that it has launched Scenario planning and media elevator reporting for that Marketing Cloud Intelligence on the Salesforce AppExchange, empowering customers to gain privacy-related person-level insights into the impact of cross-media exposure on customer response across all media channels and markets. This information is provided when campaigns are marketed to improve KPI conversions at a lower cost per conversion. Cloud Intelligence Marketing has three divisions: Planning, reporting and insight.
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Planning Allows optimization of media budgets. Advertisers can review existing campaign scenarios and create new limited scenarios. Results and recommendations are available in minutes, freeing up resources to make decisions instead of preparing and analyzing data.
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report Provides granular market mix media placement and attribution data so marketers can estimate ROAS.
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Insights Provides an overview of media activity and attribution results through interactive charts to support marketing transparency.
Integrating directly with Salesforce, users can find this app at: https://appexchange.salesforce.com/listingDetail?listingId=a0N4V00000HEcvZUAT&tab=e
Marketing Evolution’s scenario planning and media elevator reporting app
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Automatically generates “always-on” (media) scenario plans with prescribed recommendations for each media placement based on actual marketing performance derived from Marketing Cloud Intelligence-linked, unified marketing data to optimize KPI results with the most effective and efficient marketing mix details.
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Provides in-depth insights into understanding the synergies of media channels and placement across channels, with the effects of cross-media exposure on the customer conversion path to help marketers understand the full impact of media investments and ROAS.
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A closed-loop fully automated market/media mix, attribution, planning software app designed and built to help marketers make better decisions faster.
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Automated data ingestion through Marketing Cloud Intelligence’s unified marketing data reduces data science resource requirements and minimizes time to intuition.
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Automated data modeling using artificial intelligence/machine learning services reduces reliance on analytics professionals, freeing them to focus on strategic projects.
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Automated delivery of analysis and recommendations allows advertisers to make media allocation adjustments in time to impact ROAS.
Comments on the news
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“Marketing evolution provides the potential to transform how marketers make media investment budget and distribution decisions. Combining the power of intelligence with the prescriptive analytics of the Mevo app, designed for media optimization, offers a paradigm-shifting way to address the unmet needs and gaps faced by advertisers who want to understand how to maximize the synergy of their media placements and clearly report ROAS to their organizations.,” said Stephen Williams, CEO of Marketing Evolution.
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“Marketing Evolution’s Scenario Planning & Media Lift Reporting App is a welcome addition to the AppExchange as they accelerate business transformation for marketers to help them sell better, understand customers and make better decisions,” said David Lee, VP of Product Management. AppExchange. “The AppExchange is constantly evolving to connect users with the right apps and experts for their business needs.”
About the Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to create, sell and grow in completely new ways. With over 7,000 submissions, 10 With one million user installs and 117,000 peer reviews, AppExchange connects customers of all sizes and industries for ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.
Additional resources
Salesforce, AppExchange, Marketing Cloud and others are trademarks of salesforce.com, inc.
About the evolution of marketing
The evolution of marketing allows users to brave the media buying frenzy, growth hack their marketing strategies and increase ROI. The scalable technology and proprietary machine learning algorithms behind the flagship Mevo platform are backed by Nobel Prize-winning research, designed by marketers and scaled. Using Mevo, marketers can confidently chart their course with attribution insights and actionable investment strategies, cut costs from their budgets, and make better decisions, faster.
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