How to measure and improve the quality of content marketing using artificial intelligence

What if you could determine exactly what content to create and how to create it, so you could predictably increase your traffic and market presence?

That’s the promise of MarketMuse, a marketing tool that uses AI to analyze your content and prioritize the best content opportunities for your specific company and site.

We talked Elizabeth Irvine, VP of Marketing at MarketMuse, to learn more about this AI-powered solution.

Describe MarketMuse in one sentence or statement.

We help companies build relevant authority and grow their market presence by identifying the best opportunities for content creation and optimization based on personalized metrics.

How does MarketMuse use artificial intelligence in its products?

Our patented AI collects and analyzes your content, prioritizing your best opportunities based on authority and ROI. We use natural language processing to create industry-leading topic models, so you can always write the best content on any topic.

MarketMuse Inventory automates your inventory and content auditing processes. It collects and organizes your pages for you, analyzes them and makes them easily accessible. Less manual work for you, more content research, planning and execution.

What are the primary marketing use cases for your AI-powered solutions?

Topic ideation, site-wide content analysis, content creation, content optimization, competitive content research, internal/external link recommendations, and SERP analysis.

What makes your AI-powered solution smarter than traditional approaches and products?

Manually researching the topic, competitor, and your content is time-consuming. But it’s critical to have insightful data to make the right content decisions to ensure you’re publishing high-quality, useful, and authoritative content.

MarketMuse automates the painstaking research. We’ll help you identify topics to cover based on your site’s authority and current performance using personalized metrics. We also analyze the SERP for your focus topics to inform you of gaps in your content and competing content. Teams no longer have to research content or compile different reports. MarketMuse simplifies content planning, strategy and optimization.

Are there any minimum requirements for marketers to get value from your AI-powered technology? (eg data, list size, etc.)

There are no minimum requirements. Whether you currently use content to educate and engage your audience, or want to create content from scratch, MarketMuse can inform your strategy.

Who are your ideal customers in terms of company size and industry?

Mid-market companies in software, publishing, agencies, financial services and e-commerce.

How do you see the limitations of AI as it exists today?

There is a level of authenticity that artificial intelligence cannot replace. One must always be interested in meaningfully guiding and informing the AI, or imparting knowledge, expertise and experience so that the output is authentic and purposeful.

What do you see as the future potential of AI in marketing?

Artificial intelligence will help us do things we never thought we would have time to do. We’ll be able to create more, automate more, reach more audiences, and focus more time on strategy.