How to Add Structured Data to Shopify Ecommerce Sites

Contents:

1. Difference between schema markup warnings and errors
2. Why is schema markup important for an e-commerce website?
3. Ok, so how can I properly set up structured data in my Shopify store?
4. Ok, I’m wondering how to get the PKG builder for WordLift to install Structured Data on my Shopify store?

yours The report was compiled by Wall Street ZenIt turns out that 2020 saw a staggering increase in Shopify’s reach, amazing 457 million people engage in transactions with sellers on this dynamic platform. This figure has grown exponentially from the previous year’s 300 million, which shows The immense popularity and trust that Shopify has gained worldwide.

By digging into the astonishing numbers, we find out Nearly 11,000 payments are made every minute in Shopify’s vast ecosystem. This real-time manifestation of commerce highlights the seamless functionality of the platform, enabling businesses to seamlessly meet the ever-evolving needs of their customers.

What sets Shopify apart from its competitors is not only its exponential growth, but also its exceptional performance against industry standards. In 2019, Shopify-based businesses experienced a remarkable 50% growth rate, higher than the industry average of 21% for that year. This exceptional achievement reinforces Shopify’s position as a catalyst for success, providing entrepreneurs with the tools and resources they need to thrive in the fiercely competitive online marketplace.

At Wordlift, we work extensively with structured data and schema markup. SEO professionals and e-commerce owners want to use the latest schema markup trends. Increase their online presence and improve website conversions. Today we will discuss the most common mistakes when Adding structured data to Shopify stores, as well as best practices you can use to improve your online presence. Let’s start!

Difference between schema markup warnings and errors

They are there Two types of feedback Which you can get from Google’s SEO tools:

Depending on what is displayed on your site, when you try to add structured data to your Shopify store, Google treats it differently. Warnings are less severe than errors and will not directly affect your search engine optimization. Even if they are displayed, Google can still understand the meaning of your content or structured data by analyzing and processing the encapsulated data. nowadays, Warnings are treated more like suggestions Or take extra steps to excel Optimizing your structured data in Shopify.

If, on the other hand, you are in trouble mistakesyou should be Really care about your SEO performance and proactively take further steps to correct it. And why? when you have a mistake Google marks the entire structured data field as invalid and does not work. Errors do not affect other elements of the page. For example, if you have two different product records, one of which has an error and the other is correct, the latter will still work correctly. In summary, as long as there is at least one set of error-free data, Google’s processing algorithm is satisfied.

We definitely recommend it Correct your mistakes in structured data, as they can seriously impact your SEO if done incorrectly. This means that Your pages may be excluded from the Google index If you do not mark the scheme correctly. This is a serious matter and should not be ignored!

Why is Schema Markup important for an eCommerce website?

Whether you’re a small business owner or running a large e-commerce website, setting up schema markup on your website can be quite a tedious process, especially if you need Pre-extract some structured data (such as microdata).. This task requires the appropriate technical expertise to navigate your web system and resolve any technical issues that may arise.

Unstructured data, such as plain text, is difficult for search engines to process. For our part, we need a little more help, and that’s where structured data comes in handy. Structured data (also known as schema markup) helps search engines better understand our content.

Ok, so how can I properly install structured data in my Shopify store?

Shopify theme developers often include schema.org markup with their template files. however, Chart labeling usually needs improvementAs we observed from Shopify developers Create duplicates in their structured data reports and structured data testing tools.

Obviously, you don’t want this for your own website. In an ideal world, your schema markup should be added in a way that is intuitive to edit and does not require technical knowledge as a developer.

Even if you have developer support, the problem with this approach is that it doesn’t really scale: you solve the problem once, but you don’t leverage the concentrated power of your structured data in your Google Merchant Center and you don’t solve your additional SEO problems that way. We need to improve the process by adding a new tool to the process. Does it sound too good to be true? Well, we have the right one for you!

With just a few simple steps, you can use our Product Knowledge Graph Builder To add structured data to your Shopify eCommerce, optimize your sales funnel. Our product is intended for non-developers, which means We can help you add scheme labeling to your products and make it easy for you.

And it’s not just about that – it’s about harnessing the full power of PKG Builder. together with You can enrich your product data by tagging the appropriate schema with your Google Merchant Center data feed which are specific to your e-commerce store.

so The real value we offer – The ability to work with the product knowledge graph creator and the ability to take advantage of all its advantages. This means that you are investing not only in setting up the markup of the scheme, but also Improve your SEO performance with AI-generated product descriptions and other AI-driven workflows. This is the complete solution you’ve been looking for, isn’t it great?

Now you just need to focus on solving SEO problems – you don’t need to hire developers to work on them and you don’t need to spend time in coordination meetings to ensure a common vision. The tool does it for you – you have everything in one place, at your fingertips!

As an SEO professional and e-commerce owner, it is important that you Develop the right Key Performance Indicators (KPIs) to track your eCommerce SEO progress. Some of them may be Rich snippets, improved product data, improved targeting and increased visibilitywhich can be achieved with the WordLift Product Knowledge (PKG) Builder.

How to use PKG Builder

by using Product Knowledge Graph Builder It’s simple.

The first step in the process is to sign in with your Google account for authentication, which is easy. In the next step, Google will ask you for permission for the app to access your Google Account. Here you just need to press the “Allow” button.

Once you are logged into the platform, you can fill in the field with your seller’s name and select your e-commerce store. In the next step, simply click the “Next” button and the automatic configuration process will begin for you. During the setup process, you can also take advantage of live support to make sure everything is as easy as possible for you.

The last step is to start the synchronization process. You will then receive a status message on the progress of your eCommerce store account. All of your products will be imported into our backend system and we’ll automatically generate all the schema markup code that needs to be added to your pages.

You will find that if you work with our PKG builder, The installation process will be… very easy for you! The user interface is intuitive and you can get support from us.

Ok, I’m wondering how I can have a PKG Builder to add structured data to my Shopify store?

PKG Builder is a feature included in the Business+Ecommerce plan. After purchasing the plan, you will receive a WordLift Key. With this key you can access the dashboard where you can add your channels and use the PKG Builder.

More frequently asked questions

Does Shopify have structured data?

absolutely Shopify uses structured data to better explain products: their price, description, availability, and more to visually display them on search engine results pages (SERPs). However, this is not an official part of Shopify, but is more related to the template you are using.

Shopify integrates structured data for different types of contentIncluding blog posts and reviews so that search engines can capture the context and meaning of the content. Using structured data can improve the visibility and ranking of Shopify’s website in search resultsWhich leads to more traffic and sales in the long run.

How do I add structured data to my Shopify website?

There are several ways to add structured data to your Shopify store. You can do this using Shopify apps from the Shopify app store (paid), custom development by inserting a JavaScript tag into your code-behind, Google Tag Manager, or third-party apps like WordLift PKG Creator and SchemaApp in various product offerings and business plans.

What types of structured data can be used in a Shopify store?

The most popular types of structured data in Shopify eCommerce stores are Product Structured Data, Organization Chart, Breadcrumb Chart, Article Chart, and Review Chart.

Can structured data improve the user experience for customers in a Shopify store?

Structured data can improve the user experience in a Shopify store in several ways. Პirveli, It can improve the presentation of search results By providing information such as product ratings, reviews and prices to help customers make informed decisions. second, It can make it easier for customers to navigate and find information By providing information about the structure of the site, such as breadcrumbs. finally, Structured data can increase the credibility and trustworthiness of a website By providing information about the company, such as address, phone number and social media profiles.