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Editor’s note: This is a sponsored post from Marketing AI Institute partner rasa.io.
With award-winning content coming from peerless academic journals like the Journal of Marketing and publications like Marketing News, the American Marketing Association (AMA) understands marketers’ expectations for hyper-relevant content.
AMA was looking for a way to engage their 100,000+ email subscribers on a regular and personalized basis. They started using rasa.io to quickly and easily deliver daily marketing emails filled with the most relevant information for each individual subscriber.
rasa.io is an AI solution that allows you to send truly personalized email newsletters to each of your subscribers.
The adoption of rasa.io has helped AMA engage subscribers by providing them with the latest marketing news alongside the latest news produced by AMA.
After AMA’s adoption of the AI newsletter tool:
- 42% of their subscribers are actively engaged every month.
- AMA was the #1 overall click source for their newsletter and saw a dramatic increase in web traffic.
- They were able to create new, in-house content based on deep insights from AI behavioral data.
Using rasa.io newsletter analytics and AI personalization, AMAs can deliver customized subject lines and newsletter formats that are most likely to spark their subscribers’ interests and keep them engaged for the long term.
“We liked the ability to combine AMA.org content with relevant posts from around the web in a way that was personalized to the interests of readers. We used to create each newsletter from scratch, which meant we could only release one per week. Now we can offer subscribers content Monday through Friday.” – David Klein, AMA Chief Content Officer
Most importantly, AMA.org was the most clicked news source in the newsletter, so the newsletter is driving a significant increase in website traffic. The numbers speak for themselves, as their marketing newsletter has a 42% monthly engagement rate, well above industry standards.
Start seeing better engagement by sending better emails. Get started today!
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