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The Las Vegas market, like the entire community, is experiencing an unprecedented acceleration of diversification, and smart travel and resort companies understand that it is not something to be avoided, but something to be embraced.
In addition to being younger, visitors to Las Vegas were more diverse, according to the latest census data. About 56% of 2021 visitors were white, a decrease from 2016 to 2019, which ranged from 69% to 77%. About 19% of visitors in 2021 were Hispanic, 17% in 2021 were African American, and 6% were Asian.
But there is an elephant in the room. To succeed in this modern and challenging market, a brand must be authentic. No one likes BS in marketing, especially when it comes to something as real as creating narratives for diverse audiences.
RAD AI was chosen for this delicate task because we have a secret weapon – the world’s first AI designed to understand emotions. When it comes to ensuring authenticity in brand campaigns, we know how to nail it every time. We trained our models to understand the relationship between content authenticity and campaign ROI.
This campaign is designed to highlight our client’s sincere commitment to portraying itself as a welcoming resort with a range of guest experiences. Spreading an inclusive message wasn’t just a matter of principle, it was also good for business.
RAD AI launched a pre-campaign using our AI to develop personalized data that represents the audience that enjoys all that Las Vegas has to offer. With the click of a button, our AI was able to read hundreds of millions of pages of information relevant to the campaign objective. The case study can be found here.
What we did: Examples of RAD AI-informed content
“Good marketing executives try to understand how their customers think. Masters manage to win the hearts of their customers.”
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