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Our job is to listen to all sides of social media—that means algorithms and people. Actionable social listening to inform creative concepts and influencer marketing is made possible by data. The diversity of insights we provide allows us to be unbiased in making creative and impactful recommendations.
A recent proposed change to Reddit’s API pricing and its impact on third-party apps has some people worried. April 18 Reddit announced New changes to its Data API to protect its user data from misuse by companies to prepare their LLM programs for free..
Courtesy @DusanPopovic
Reddit API changes are proposed to go live soon, and tensions between developers and moderators have risen since the announcement. This led to protests against the API changes that began on June 12, 2023.
Reddit currently has over 3.5 million subreddits and adds an average of 30,000-40,000+ new topics per month. Over 8,000 of these communities are/were (depending on when you’re reading this) unavailable to Reddit users.
When we compare this number to the number of protest threads, we quickly see that Reddit’s user base will be moderately affected by the shutdown. However, this plethora of sensationalized reporting on the subject tells a different story.
The NY Post reports that it affects 2.8 billion Reddit users. What they fail to mention is that the number is duplicated by a factor of 10X and paints a grossly misleading picture. To be clear, this is an attention-grabbing headline – great for clicks.
The Verge published a timely interview with Reddit CEO Steve Huffman, who talks about the company’s culture and mindset. Huffman says “One of the most important points I want to make today is that Reddit is a platform built by its users.
He continues: “My favorite analogy for Reddit is like a city. Cities are physical things, but they’re really these living organisms created by their citizens. I think Reddit is the same. We’re a platform and a tech company. On the one hand, but on the other , it is a living organism, this democratic living organism, created by its users.
Reddit’s position on this issue is crystal clear and informed by the realities of capitalism.
Huffman concludes: “These democratic values run deep at Reddit. Every now and then there are protests in cities. And I think that’s what we’re seeing right now. He concludes: “We, even when we disagree, value those users. Can care enough to protest on Reddit, can protest on Reddit, and then our platform is really resilient enough to survive all of that. “
RAD AI has received all submissions regarding the impact of this Reddit outage. As you can imagine, most coverage of this protest is misleading. More specifically, almost 90% of Reddit’s user base will be unaffected or mildly affected by this change.
It’s important to understand the value of Reddit at its core. Reddit is home to various small/micro-communities and authentic discussions. Although some threads are down, the overall volume of discussions on Reddit hasn’t stopped. Reddit users now participate in new niche discussions, discover more communities, and build new relationships.
When you compare this nuance to what has recently happened with Twitter – you quickly realize that the majority of Reddit users will not be leaving the platform anytime soon.
We believe Reddit’s leadership will find a suitable middle ground. As of today, Reddit has already increased the API usage limit for moderators of larger s/reddit threads, and more changes are expected.
Reddit will do a fair job – as they always have.
Unlike other social media apps where users engage with content, Reddit is different. Reddit communities connect us with content, while its value is not actually related to the content itself. Reddit works because its user base trusts each other. In fact, Reddit is the most trusted place on the internet for one main reason – authenticity.
At RAD, we facilitate authentic conversations about brands and industries that people love. In communities like r/entrepreneur & r/askredit where there is still plenty of conversation going on. And it’s in those conversations—both on Reddit and on social media—that product-buying decisions are made. Reddit will continue to provide important information through unfiltered conversations.
And RAD will continue to leverage Reddit, along with 600+ API-based data connections, to deliver AI-informed staffing models, creative intelligence, and influencer marketing.
given below Five bold predictions All you can take to the bank is the result of the Reddit blackout.
Life will go on and Reddit will thrive
Last week’s popular gossip will become less interesting this week
Journalists move on to the next
Redditors will go back to what they’re doing
Social media remains a place where people gossip, learn, lie, and everything in between.
Change is a good thing.
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