AppsFlyer launches AI-based creative optimization for marketing campaigns

AppsFlyer has introduced its AI-powered Creative Optimization tool to transform marketing campaigns.

San Francisco-based AppsFlyer aims to transform the landscape of marketing campaigns by using AI to improve the creative process, using AI to give marketers new insights into their creative assets and data-driven guidance to maximize impact.

The Creative Optimization product empowers marketing teams to make informed decisions that significantly elevate the performance of their campaigns. By leveraging AI, this tool identifies patterns, trends, and features that drive optimal audience engagement, providing invaluable guidance on maximizing the impact of creative content and advertising spend.

Yevgeny Peres, executive vice president of product strategy at AppsFlyer, said in a statement, “The new Creative Optimization product presents a real breakthrough for marketers, bridging the gap between creative and growth marketing teams while addressing key pain points to drive success for both. By delivering sophisticated, in-depth creative insights, it enables growth marketing teams to optimize spend, increase scale, and drive profitability by automatically identifying which creatives perform best in campaigns.”

AppsFlyer collaborated with over 100 companies, including fintech company Dave and mobile gaming leader Papaya Gaming, during the development and testing phases of Creative Optimization.

Results from companies across gaming, fintech, ecommerce, and entertainment industries have been nothing short of exceptional, the company said.

Brands utilizing the product experienced up to a 300% growth in ad spend while witnessing significant improvements in key performance indicators. Campaigns saw increases in ad click-through rates by up to 50%, cost-per-install decreases by as much as 30%, and up to a 100% uplift in customer retention and revenue metrics.

Christian Espinoza, senior marketing technology manager at Dave, lauded the impact of Creative Optimization, highlighting its transformative role in boosting efficiency and providing a deep understanding of top-performing assets. Similarly, Dan Hayoun, performance group manager at Papaya Gaming, emphasized how the tool empowered their marketing team to reach larger audiences, enhance efficiency, and collaborate more effectively.

AppsFlyer’s Creative Optimization product amalgamates AI-driven insights and comprehensive analytics, offering marketers a multifaceted approach to optimize their ad spend and creative strategies. With its AI-powered capabilities, granular performance data, and seamless integration with business intelligence systems, Creative Optimization aims to redefine the way marketers strategize and execute their campaigns.