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AIM Several benchmarks aim to make relevant measurements transparent and objective.
Transparent, data-driven benchmarks of product performance are rare. Legacy industry analysts such as Gartner and Forrester relied on opaque estimates that only published this data:
– high-level qualitative (eg market understanding) and quantitative criteria against which products will be evaluated1
– A high-level assessment of these criteria without disclosing the values driving the assessment
These estimates were based on data provided by vendors who have an undisclosed commercial relationship with the analysts.
Therefore, the results are subject to a number of problems, such as:
- Analyst bias: Analysts would evaluate responses from vendor representatives, including qualitative responses. Vendor representatives who have a commercial relationship with an industry analyst have a chance to build a relationship with them by scheduling calls throughout the year. However, sales representatives without such commercial relationships present their products in one call.
- Conflict of interest: For these evaluations, vendor representatives were asked questions about their personal data (eg revenues, features, roadmap, etc.). Because it would be obvious which answers lead to a better outcome for the seller (eg, higher product revenues are likely to result in a higher rank), seller representatives face a conflict of interest.
How does AIMultiple provide objectivity?
To ensure that AIMultiple does not favor any solution and does not rely on other sources of income to run the benchmark: each participant
- Pay the participation fee
- Provide free access to their solution during evaluation.
AIMultiple will support the objectivity of its work with transparency, as it may reduce corruption and improve the quality of results.
How does AIMultiple provide transparency?
Detailed evaluation results (excluding human judgment where applicable) will be shared with all parties involved.
For example, if the assessment involves measuring value using automated systems, all participants will receive these values:
- Evaluation time stamps for all participants
- Measured metrics for their product and average product
Why should you join?
Marketing and Sales
Have a document that outlines your decision to market. If the benchmark supports your marketing messages, you can back up your marketing claims with third-party data collected through an objective and transparent process.
product
Using data to understand your product’s strengths and weaknesses.
Why not join?
to get leadership. AIMultiple is a global leader or one of the digital audience leaders in the domains where it manages benchmarks. However, the AIMmultiple benchmarks are technical documents and are not intended for a large audience.
Contact the AIMmultiple team through [email protected] If you want to have an AIMmultiple benchmark on your domain.
- How markets and vendors rank in the Gartner Magic Quadrants. Gartner. January 22, 2016. Retrieved June 21, 2023.
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