SEO for Online Store – Hanabishi Case Study

SEO Hacker is an SEO services company in the Philippines. They serve local and international clients aiming to rank higher in Google’s organic search results, and most of them aim for the coveted top 10 position on the first page of Google. To achieve this goal, Hacker SEO Agency provides high-quality services that seamlessly integrate with the client’s website, branding and goals, increasing rankings, traffic, leads and conversions.

They chose Use WordLift for that in HanabiA client who has E-commerce websitewhich is well known locally and is currently part of a very competitive online industry.

In this SEO case study, Sean C. – CEO of SEO Hacker Agency – tells us How the team increased organic traffic e-commerce using WordLift and what results they achieved.

WordLift exceeded our expectations, and we’re excited to continue exploring its many features for eCommerce and recommend it to other businesses and SEOs looking for ways to improve content, user experience, and ultimately your website’s performance.

Sean C – CEO of SEO Hacking Agency

Which client did you choose for Wordlift and why?

We chose our client in HanabiBecause it is an e-commerce website that is known locally and is currently a very A competitive online industry.

It is in Hanabi One of the leading home appliance brands in the Philippines, and are considered for their affordable yet reliable and durable quality. Originally known for their small machinery, They extended the line Includes a wide variety of home, kitchen and office appliances.

Despite their popularity offline, Their online presence needed work. This company, like our client, was trying to establish itself as firmly online, to cater to an increasingly digital generation of buyers, and of course to stay ahead of the competition.

We have been working with them for some time on a holistic approach to their eCommerce SEO and have successfully driven more traffic and improved their position on Search Engine Results Pages (SERPs). However, the dilemma was this: Hanabishi still needed it more Rank for more competitive keywords and improve their position – especially with recent Google algorithm updates.

Using WordLift to help our client

As an affiliate partner, we’ve used Wordlift for our own website in the past and seen how the plugin—with the ability to seamlessly apply an extra layer of metadata to content—can significantly improve visibility on Google search results pages.

With this in mind, we decided to use Wordlift on our client’s website, hoping that using the same Schema markup could produce similar results and help the client’s dilemma.

In addition, we knew that Wordlift had come up with new features aimed at e-commerce sites – and this opportunity seemed perfect for us. with the addition and Product Knowledge GraphWe could easily Provide the digital infrastructure necessary for Google to truly understand client products and content.

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results

using Appropriate markingIdentify content gaps and link commercial and editorial content, We can increase visibilityand fit Draw in the traffic the client wanted.

And its use on Hanabishi websites has almost caught on Instant results. We saw Instant increase in traffic The day it was installed on their website. Although the biggest increase was in the first week (which had double our normal traffic for the day), we observed A consistent improvement over the last few weeks – resulting in a 26.8% increase in organic traffic overall.

Similarly, we saw metrics Site impressions increase by 29.5%.

Other metrics – particularly engaged sessions – also improved, increasing by 28.4%.

It also helped us Keywords regain their position in the top 10 results. Additionally, these keywords are now more stable in their rankings than before using Wordlift, as you can see below the differences between March 2023, June 2022 and February 2022.

At the end of our team, We found the tool incredibly convenient and time-savingBecause we didn’t have to do the legwork when it came to building and using structured data – Wordlift just used it for us.

We are also glad that we did not face any challenges. After installing Wordlift, we saw spikes and consistent results in our traffic for this client. In addition, this tool also helped us Overcome the URL cannibalization we’ve been experiencing since late 2022.