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Contents:
- Giving your Magento website a competitive edge with structured data
- How to add Structured Data Magento to my website effortlessly?
- Summary
Giving your Magento website a competitive edge with structured data
As a business owner and especially as an SEO marketer, You understand the importance of a strong online presence. A well-designed website cannot do magic by itself. This is just the first step: you need to make sure that your website is easily discoverable in online spaces and attractive to both users and search engines. There are many ways to achieve this, but not all Super powerful like the process of adding schema markup to your Magento website.
Scheme marking has been with us for a long time. We’ve seen a lot of case studies on this, talked about structured data at online conferences, and witnessed how it boosts websites’ visibility in search engine results, boosts their performance through rich snippets and other snippet features.
Why not give your Magento website a competitive edge? You can project your organic efforts and develop your website’s “real estate” on the SERPs to increase conversions. In this article, I’ll explain how you can do it carefully so you can take your online presence to the next level!
How do I add structured data to my Magento website without any problems?
There are different ways to add structured data to your Magento website But you may find it difficult to do this if you are not from an IT background. You’ll have to deal with nitty-gritty IT details that are sometimes hard to grasp, or you’ll need to collaborate (and sometimes really bother!) with your developers to help you through the process. The truth is that SEO tasks are rarely prioritized by the technical team, so the easiest and most effective method would be to use a third-party extension or tool.
There are some good extensions that can do the job for you Because they are specifically designed to help you add schema markup to your Magento website. The idea is to make the process as painless as possible Without wasting extra time (and nerves!). The good thing about these plugin extensions is that they help you in the process of adding structured data to various elements on your website, such as adding products, reviews, contact information and opening hours chart. After that, you can automatically use them on your website pages.
Google Tag Manager
The first option you can try is Google Tag Manager. This often comes in handy when you don’t have direct access to your website or your developers who can do this for you. With Google Tag Manager, the process is easily simplified and can be achieved in just a few steps. Here’s what you need to put in place:
- Create a Google Tag Manager account: If you don’t currently own one, you can create your profile for free at tagmanager.google.com;
- Add the Google Tag Manager code on your Magento website, either in your site’s header or footer, or by using a Magento extension for them. We promised you we wouldn’t include coding, but this is the first time you need to do it, and once the GTM code is implemented, you’ll be ready to go in the future!;
- Create a new tag: This can be done in your GTM account where you select Configuration, then “Custom HTML” as the tag type and then paste your schema markup code;
- Determine the trigger: There should be something like an event listener that will trigger your schema markup tag. For example, if you add schema markup for a product, that means you want to activate the tag on the product page. Simple as this.
- Review and post: With the tag and trigger created, it’s time to preview your changes in Google Tag Manager’s Preview mode. If everything is OK, continue to publish your changes.
- Check your chart markup: The final step will be to ensure that the schema markup (and your tags and triggers obviously) is working correctly. You can use the Google Structured Data Testing Tool as a more reliable tool to test your schema markup implementation and ensure that all the correct web, schema markup elements are in place.
SchemaApp
This tool will help you add schema markup to your Magento website Just a few clicks. It also provides a visual interface for defining JSON-LD elements for different sections of your site. This makes the whole process easy and completely doable for those with no experience in coding or web development in general.
The process is quite similar to the one described above for Google Tag Manager, the only difference is that GTM is free, while it is about $1500 per month.
WordLift
Data API integration enables greater performance and reliability JSON-LD structured data. The way it works is quite simple, even though it takes more steps than a simple WordPress plugin (and it can work with e-commerce websites based on Magento, BigCommerce or Shopify). To quickly summarize, you have an opportunity Design for higher performance schema markup via API calls which can be scheduled through an automated script that can perform the data feeding process for you. Easy Pace.
You’ll only need a developer for the first step, but after that you’re good to go! Priced at X, this product is definitely worth a try if you want an end-to-end solution for your schema markup process, especially one that integrates naturally with other WordLift products.
If you run an e-commerce site and use Magento, BigCommerce or Shopify, we recommend reading our About Us article. Product Knowledge Graph Builder and how Use data in Merchant Feed To add structured data and Improve your eCommerce SEO.
Summary
by the way Adding schema markup to your Magento website can be very beneficial for your e-store’s visibility and overall ranking in search results.. No matter which third-party tool you choose to use, merchants like you can easily simplify the process of adding schema markup with these tools with minimal effort required on the first step. Having an intuitive user interface and following step-by-step instructions is what we prioritized in this list to help those with no technical knowledge how to add structured data to their websites in minutes.
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