9 Secrets to Creating Killer Viral Content

A study by the Journal of Marketing Research found that content that evokes emotions of fear, surprise, or anger. 28% more likely to go viral.

Content that goes viral online achieves a higher level of audience awareness. It shares and talks more than its contemporaries, which leads to more interesting conversations around it and puts its creator in the spotlight.

If you’re a business looking to gain traction online, we’ve got a few secrets to share Creating killer content It goes viral and helps you boost your communication in a positive way.

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Going viral gives you and your content extraordinary exposure. people People who may not even know about your brand can potentially see your content And be interested in what you have to say. You gain credibility as a brand simply because you are now everywhere.

People trust you more. By getting organic promotions, you save on marketing effort and budget. Big brands are spreading it online with viral content. will it be grammatically With its Twitter campaign highlighting common grammatical errors or of hubspot Inbound marketing content that he offered for free.

With a little planning and deliberate effort, you can do it too. They are here A few secrets to getting it right:

1. Know your audience

Many brands have the misconception that anything can go viral. it is not so What resonates with people goes viral. In order for your content to resonate with your audience, you must first know your audience.

There are many ways to interact with your audience Let you know their likes, dislikes and interests such as social media and email marketing.

A detailed guide How to use targeted email marketing It tells you to have meaningful conversations with your audience based on where they are in the sales funnel. Some other ways to do this include:

1. Conduct surveys or polls — They can be easily integrated into your targeted emails or social media and ask your audience a specific question that reveals information about their preferences.
2. Analyze social media engagement — This helps us identify patterns and similarities in how different groups of users interact with posts. You want to create content that gets the most engagement.
3. Create a buyer persona — A proven way to understand your audience is to create their personas from scratch. This helps you understand your audience’s pain points and what resonates with them.
4. Study the competitor’s content — Learn what your competitors are doing right to incorporate it into yours. Check out their content as a viewer and see what clicks with you.

2. A story

The trick to creating engaging content and Create a compelling story around your brand and tell it over and over again again. Toms is a great example About this, as the owner of the brand was inspired by the plight of children in Argentina who did not have shoes. Not only did this motivate him to start the brand, but most of his initiatives go back to a noble idea.

Here are some tips to help you create a compelling story for your brand:

• created Relative characters For people to be found and able to stand behind their actions.
• set a Clear plot and conflict which echoes people’s struggle in life.
• Use sensory details to paint the picture. Highlight highs and lows with vivid detail So they stay with your audience.
• Turn on a An unexpected twist or resolution that can be a pleasant surprise for your audience and become a talking point. This gives you the obvious potential to go viral.

3. Make it visually appealing

A recipe for excellence is A skincare brand that went viral in 2021 How her facial serum gave her face an instant glow upon application.

People have been sharing videos on TikTok of themselves getting instant glam and enjoying it.

Visually appealing content like this grabs users’ attention instantly. High quality or visually stunning content Consumers will be more influenced because they can clearly see the effect of the product And were willing to try it for themselves.

Here are some tips for incorporating visuals into your content:

• use High quality images or videos As Glow Recipe does in its content.
• Turn on Stunning graphics or animation to disclose content.
• use Colors and fonts To improve readability and branding. You can choose multiple fonts and colors as your preferred option as they will help users identify your brand better in the future.
• use Space to improve the overall design and make it more pleasing to the eye.

4. Create emotional resonance

It helps you create an emotional resonance Create a connection with your audience that you can spend on generating potential future exchanges.

Many companies use it Humor to create a positive emotional response. Funny videos are widely shared and received positively. a lot Tell stories that evoke empathy or compassion.

You can also Use fear or urgency to create a sense of importance Let’s say a sale that is coming to an end. The On the other hand, using nostalgia helps create a sense of familiarity And the convenience that drives customers to interact with you.

6. Make it shareable

You just can’t go viral if people can’t share your videos. Every social media platform has its own content sharing mechanism. You must Make sure the content you create fits this form when it’s shared.

For example, put an eye-catching thumbnail on your video instead of the first frame, so people immediately know what to expect. Here are some more tips for optimizing and sharing your content:

• created Accurate but attention-grabbing headlines and descriptions.
• Add social media buttons on your content to make it easier for people to share.
• Encourage sharing with calls to action.
• Time for optimal engagement with your content By sharing in time zones that witness the most user activity. It differs for every geographic region.

Another pro tip that is often overlooked but can bring tons of new shares and followers to your platform is video translation. Sure, it’s nice to be known locally, but imagine what you could do with something simple Online video translator which can translate your content to millions of viewers who don’t speak (but/or want to learn) your language. This will open up a whole new world of possibilities!

7. Provide value through your content

Content that really shines brings real value to your audience. A rare beauty is a makeup brand run by musician Selena Gomez who constantly shares content that educates people On how to apply different makeup items along with their pairings, many times the videos/pictures feature Selena herself.

This kind of content is widely distributed primarily because it is informative and teaches people something. You can also create such content Conducting research through social mediaForums and customer feedback.

See what people are searching for and provide them with answers through your content. Use keyword research tools to identify frequently searched questions or analyze competitor content for information gaps.

Provide information they don’t provide and provide detailed and actionable advice. Use real-life examples to illustrate your points Just like Rare Beauty does by showing the wearer the make-up herself. Encourage feedback and discussion in the comments section as this will help improve content in the future.

8. Keep it concise

However, the data shows that Longer content is 76.8% more likely to go viral, you need to distinguish between vague and vague and long but concise and essential. yours The content can be long if the topic at hand calls for it, but be sure to keep it concise and attractive.

Here are some tips for creating a concise content:

• Focus on one main idea or message per piece of content.
• use Strong, active verbs to convey your message.
• use visual aids To complement your message and make your work attractive.
• Editing and revision Each post to remove redundant or duplicate points.
• Check your content If you can with a focus group or beta reader.

9. Be unique

This is certainly a difficult task because brands are constantly asking for something to be done.

However, you really can Find new and exciting content opportunities with your products by constantly looking for new angles or perspective.

There is another way to imbue uniqueness Include your personality or voice in the content you create. This is what well-known brands often do because it instantly helps them stand out.

Look at what your competitors are doing and try to stay ahead of them. Don’t be afraid to take risks with formats and ideas, because that’s where the real potential for going viral lies. At worst, it might not work, but if it does, you’re golden.

Test and refine your content

Finally, continue to measure the performance of your content Find out how it works with your target audience and how it can be improved moving forward. Here are some ways to measure the success of your content:

1. Analyze metrics — Metrics like views, likes, and shares let you know that people are seeing your content and sharing it organically.
2. A/B testing — This helps you compare different versions of your content to know what works better and what needs to be done more.
3. connection — Inviting direct feedback from your audience will allow you to make changes based on their feedback. This becomes another point of marketing because you can proudly say that we implemented these changes as you requested.

Create content that resonates with your audience to go viral like wildfire

Content goes viral overnight, but viral campaigns don’t happen overnight. You need to have a solid understanding of what your audience wants to see in order to create such content. Create content that is visually stunning but also emotionally resonant to connect with customers.

Provide value so that users come back to your content again and again. Make sure it’s easy to share in a concise way.

Finally, keep experimenting to see what resonates with your audience and what needs to be changed. This helps you keep yourself relevant and grow organically.

Author bio

Atreyee Chowdhury is a freelance content writer with 10+ years of professional experience. He is passionate about helping SMEs and enterprises achieve their content marketing goals with his carefully crafted and compelling content. He likes reading, traveling and experimenting with different cuisines in his spare time. You can follow it LinkedIn.