[ad_1]
As a startup founder, you’re constantly looking for ways to improve your business operations and customer experience. Conversational AI, an emerging technology, can help achieve this.
According to computer scientist and entrepreneur Andrew Ng,
“It’s hard to imagine a major industry that isn’t being transformed by artificial intelligence. These include healthcare, education, transportation, retail, communications and agriculture. There are remarkably clear paths for AI to make a big difference in all of these industries. ”
Speaking specifically to conversational AI, according to a Deloitte survey, chatbots currently represent the highest adoption of AI in enterprises, and adoption rates are expected to double in the next two to five years.The future of conversational artificial intelligence Deloitte Insights). To gain a business advantage as a startup, this article explores seven ways startups can use conversational AI, intelligent virtual assistants, and chatbots to enhance their business operations and differentiate themselves.
Automate repetitive tasks
Conversational AI can help startups automate repetitive tasks like answering phone calls, answering customer queries, and other similar duties. By using AI-powered chatbots and virtual assistants, startups can streamline customer service operations and free up their team’s time for more important tasks. For example, an e-commerce startup can use a chatbot to automate order tracking and delivery updates, while a healthcare startup can use a virtual assistant to schedule appointments and send reminders to patients.
24/7 customer support
Customers expect instant answers to their questions, even outside regular business hours. Conversational AI allows startups to offer 24/7 customer support without the need to hire additional staff. Chatbots and intelligent virtual assistants can manage customer inquiries around the clock, providing quick and accurate answers to common questions. Startups can integrate chatbots into their websites or messaging apps, reaching customers on their preferred platforms.
Reduced wait times for customer support
Long wait times can frustrate customers and lead to a negative customer experience. In fact, A Survey from Hiver found that 70% of consumers say they advise friends not to buy a product or service after a negative service experience.
Conversational AI allows startups to run multiple conversations simultaneously, reducing wait times and improving the overall customer experience. AI-powered chatbots and intelligent virtual assistants can handle a wide range of queries and provide quick, accurate responses, allowing customers to get the help they need without long delays.
Personalized conversations
Conversational AI tools can create more personalized interactions with customers using data such as past interactions and purchase history. This personalization helps create a memorable experience that promotes customer loyalty. According to Outgrow.co, (19 Personalization Statistics You Need to Know in 2023 (outgrow.co)) “77% of consumers would prefer to choose, recommend or pay more for a brand that provides a personalized service or experience”. Startups can use AI-powered chatbots and intelligent virtual assistants to offer customized recommendations, upsell and cross-sell products. For example, an e-commerce startup can use a chatbot to recommend products based on a user’s browsing history and purchasing behavior.
Expanding customer access
Conversational AI can help startups expand their customer reach by enabling communication in multiple languages. This can be especially beneficial for startups targeting global markets, as it allows them to serve a diverse customer base without incurring the expense of hiring multilingual staff. AI-powered chatbots can be configured to understand and respond in different languages, breaking down language barriers and providing a more inclusive customer experience.
Enhanced lead generation and conversion
Conversational AI can also play a critical role in lead generation and conversion for startups. AI-powered chatbots can engage website visitors or app users, ask relevant questions to satisfy leads and guide them through the conversion funnel. By providing instant responses and solving potential customer problems, conversational AI can help startups improve lead conversion rates and increase sales.
Data collection and analysis
Conversational AI can collect specific information from users and record their responses in a structured and easy-to-understand format. This data can be analyzed to identify patterns and trends, empowering startups to make data-driven decisions and refine marketing strategies. For example, a chatbot for an online fashion company can search for a customer’s style preferences, sizes, and favorite colors. The chatbot can then record their responses and use the information to create personalized experiences and inform marketing strategies.
Next steps
Conversational AI offers startups numerous opportunities to improve their business operations and customer experience. From automating repetitive tasks and delivering personalized conversations to collecting data for analysis, expanding customer reach, and improving lead generation and conversion, startups can harness the power of AI to stay ahead of the competition. If you’re wondering how conversational AI can benefit your startup, consider partnering with a well-known AI solutions provider like Kore.ai.
Learn more about our conversational AI platform below and see how your startup can use conversational AI to accelerate growth and improve customer and employee experiences.
[ad_2]
Source link
